Don’t spend hours every night entering dataĪfter a long day of walking door-to-door and organizing your canvassing team, the last thing that you will want to do is open up your database or Excel sheet and start entering all this data into the early hours of the morning. Don’t ignore the grassrootsĮven the most sophisticated campaign can benefit from a grassroots connection with voters, if you don’t have a real relationship with voters no amount of paid advertising will save you. Remember it is the problems and issues of voters that are paramount. Political candidates are a vehicle for that, but many campaigns we see get lost and focus too much on personal details about the person. Door-to-door is one of the most important forms of direct marketing (other forms include organising meetings and debates). Political campaigns should be about delivering results for the community and for the people. Canvassing (Door-to-Door) During a campaign, whether it is an election campaign or a campaign within a district or town, media advertising or poster and leaflet distribution are no substitute for direct contact.
The fact is if you are a candidate in a political campaign, that is what you will spend the majority of your time doing - asking for things. There is a balance between letting your canvassers speak freely and giving them a completely scripted text to read when door knocking. Making sure the message from your canvassers to your potential voters is clear will be essential for proper campaign communication. Markers, paint, pins and thread, there is no need for these materials, all they do is create mess and confusion. Don’t physically draw out your walking route Get up to speed with technology and political software, and the $$$ you will spend on print will be instantly saved. Not only is this a waste of paper (eco warrior alert!) but it is actually quite an unnecessary task. But a recent paper by Kalla and Broockman offers some reason for hope. Organizing political canvassing campaigns for upcoming elections may seem like a daunting task, luckily, we are providing you with a list of DON’Ts: Don’t print thousands of leaflets and maps for your canvassers Whether deep canvassing could shift attitudes on race, which is such a singular force in American life, is an open question.
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